CPG
Tel: +966 (013) 860-3385
Fax: +966 (013) 860-8663

Location: CPG-TC, DTV-Bldg. 248, Cluster 227

Syed Abdul Samad

Service Management Specialist, Laboratory Technical Support & Services

Syed Abdul Samad is a Social Media Specialist at the CPG. He supports the College’s digital communications and social media presence. Before joining CPG, he led digital marketing and paid campaigns across the food and beverage, industrial, and energy sectors, strengthening campaign reach, engagement, and customer response. He also improved digital performance and registration journeys for major B2B events through SEO, analytics, newsletters, digital campaigns, and WhatsApp chatbot automation, helping increase registrations and engagement.

Educational Qualification

  • B.S., in Management Information Systems, KFUPM, 2024
  • McKinsey Forward Program, 2024

Research Interests

  • Digital marketing and social media strategy
  • Audience growth, engagement, and content performance
  • Marketing analytics and campaign measurement
  • Business process improvement, AI Tools.
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